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Cousins manager Jordan Whetstone (center), preps to cut the ribbon during the March 22 grand opening. (Contributed)

Cousins opens on the north side

By Patrick Lynn

Cousins Subs opened in its new location on Wednesday.

The sub shop was previously located at the corner of Fourth Ave. and Bus. 51. On March 22, the new freestanding location of the corporate-run franchise opened at 109 Division St. North.

Ambassadors from the Portage County Business Council, store employees, and Cousins’ corporate leadership all attended the March 22 ribbon cutting ceremony.

Cousins President Jason Westhoff said the company has 93 locations, mostly in Wisconsin, northern Indiana, and the Chicagoland areas.

“We just signed three more leases, including one in Wausau — we’ll be re-entering that location for the first time in, I think, 20 years,” Westhoff said.

Jordan Whetstone, manager of the Stevens Point Cousins for the past six years, said the old location had four employees but now boasts 29 staff members.

“We’re still in the process of hiring five or 10 more,” he said, adding that being in a new location was “exhilarating and terrifying, but very exciting.”

The 2,400 square-foot restaurant features a full-service drive-thru, seating for 42 guests and encompasses the brand’s signature “Milwaukee sub shop” look, complete with natural wood, stone and metal accents, décor that promotes Cousins Subs’ cuisine philosophy, rich history and commitment to its communities through its Make It Better Foundation and digital menu boards.

“Cousins Subs first opened on Division Street 20 years ago to provide deli fresh and grilled to order subs to brand enthusiasts in the area,” said Joe Ferguson, vice president of development at Cousins Subs. “We’re thrilled to make it better for our guests by relocating the restaurant to offer the same great product in more convenient ways – including a full-service drive-thru and Coke Freestyle machine.”

The new restaurant offers Cousins Subs’ full menu of deli fresh and grilled-to-order subs and made to order sides for dine in, drive-thru, pick-up and delivery. Customers can also place catering orders through the location via the Cousins Subs website. Patrons who are enrolled in Cousins Club – the brand’s point-based loyalty program – will receive one point for every $1 spent both online and in store.

The restaurant is open from 10 a.m. to 10 p.m., seven days a week and is looking to hire 10 new team members. Employees enjoy flexible schedules, free food, and next day pay – all in a fun, family-friendly work environment. Those interested in applying should visit www.work4cousins.com.