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Worzalla turns to grade school students for naming new printing press

By Patrick Lynn

A local publishing company wants help from local students naming a new piece of equipment.

Stevens Point-based Worzalla on Friday announced its first-ever “Name That Press” competition; its way of engaging local students in the company’s expansion project announced last November.

“As a company that prints millions of children’s books every year, we thought that a great way to solve the issue of differentiating the two presses was to ask for help from students in our community,” said Jim Fetherston, Worzalla’s president, and CEO.

The competition is open to any K-6 classroom in Portage Co. A teacher or parent representing a teacher’s classroom should also include the teacher’s name, the classroom’s grade and school, and a brief explanation behind the suggested name.

Entries must be emailed to [email protected] by Feb. 28. One entry per classroom is permitted.

Worzalla is in the process of an expansion that will add about 50 new jobs and 50,000 square feet to its Jefferson. St. location. One of the equipment upgrades was the addition of a new Heidelberg 106 press, which has been delivered and will be fully operational later this spring.

The new printing press will print pages and covers of custom books of varying sizes, shapes, and colors.

The addition of a new press means that Worzalla associates need to be able to differentiate between the two presses inside the facility. To help with this, the company has turned to the county’s local schools to name the new press.

Finalist entries will be selected by a committee of Worzalla representatives; three finalists will be chosen based on creativity and relation to children’s literature or books.

Finalists will be announced on Worzalla’s Facebook page on March 9, where a round of public voting will determine the winning name for the new press. The entry with the most votes will be declared the winner on April 3.

The winning class will be awarded a pizza party and a $250 donation for supplies for their classroom. Worzalla will also design a plaque for the new press that will showcase the winning name.