By Brandi Makuski
An east side retail chain store is undergoing a facelift.
Part of a nationwide revamp of more than 1,000 Target stores by 2020, what’s being called a “reimagining” of the Stevens Point location should be done by late summer.
“The reimagined stores will feature Target’s most ambitious store redesign to date, featuring modernized design elements and bringing more technology and digital experiences to our stores to give guests an experience that’s easy and inspiring,” said Liz Hancock from Target Corporate Communications in Minnesota.
Among the changes, Hancock said, are improvements to the pickup and guest service counter; upgrades to the store’s beauty department with “specialty beauty environment that inspires”; and more modern interior decor.
Changes to the store’s layout have been underway for several months, she said. Overflow items are being stored in the large cargo containers stationed in the store’s parking lot during renovations.
The exterior of the building is also undergoing an upgrade with a new logo. The familiar red Target bullseye—a constant since the store’s location opened in 1992—was removed from the building on May 30.
“Later this summer guests can expect the full remodel to be complete,” Hancock said. “For now, we’re doing our best to make sure it’s an easy and convenient shopping experience.”
Check back for updates.