Target remodel complete; celebrates with ribbon-cutting

By Brandi Makuski

The monthslong facelift of an east side retail chain store is now complete.

Part of a nationwide revamp of more than 1,000 Target stores by 2020, what’s been called a “reimagining” of the Stevens Point location is now finished. Several store employees gathered Monday morning with ambassadors from the Portage Co. Business Council to celebrate.

Portage Co. Board Chairman Al Haga and Stevens Point Mayor Mike Wiza were also on hand for the event.

Target’s new look on July 30. (Metro Wire photo)

Keelea Chartrand, a manager who oversaw the store remodel, said the exterior changes—which include a reverse coloring of the familiar Target bullseye—are just the beginning.

“We’ve made improvements to the pickup and guest service counter, updated all of our fixtures, and updated apparel departments so there’s more of a style-presence in the store…and a couple of fresh coats of paint around the store,” Chartrand said. “It’s just enough of an investment that we can be here another 20, 25 years.”

Store Team Lead Dan Darrow said the store’s beauty department is now expanded with additional personnel who can “provide more services there, make recommendations and such”.

Target’s trademark bullseye came down May 30. (Metro Wire photo)

Changes to the store’s layout have been underway for several months, according to Liz Hancock from Target Corporate Communications in Minnesota.

Target opened at its store at 5300 Hwy. 10E in 1992.