Mid-State students rank in top 10 percent in worldwide competition
By Patrick Lynn
Two Mid-State student teams placed in the top 10 percent in a worldwide competition on marketing strategy.
The MarketPlace Live simulation competition is used by colleges and universities to assess competence in marketing strategy. Mid-State’s students participated in the global competition as part of their Digital Marketing capstone class in May.
The competition included three levels of simulation, with Mid-State’s students enrolling in the Marketing Strategy Advanced level, the highest in the marketing category for this simulation.
The winning team, achieving the 99th percentile worldwide, is comprised of Samuel Bentz of Plover and Erin Harger from Stevens Point.
Brandon Schneeberger of Stevens Point, Jessie Rasmussen from Pittsville, and Marshfield resident Heather Fehrenbach, achieved in the 94th percentile worldwide, making them the second-place finishers.
“Erin and I were pretty surprised to find out how well we did,” said Samuel Bentz, who graduated this spring from the Digital Marketing program. “It was an intense experience, but I absolutely loved that it felt like you were really running a company, and I found myself getting really competitive, trying to maximize returns for shareholders and expand market share. As a marketer in the digital space, it made me realize that you can do all the research and planning you want, but really the market will tell you what to do. It was a priceless hands-on experience.”
The MarketPlace Live simulation asks each team to successfully execute a complete business strategy in an evolving market using evidence-based decision making as they “run” an international 3-D bike company for two years, competing against other teams as they use marketing strategy and tactics to make decisions and target five different markets. Students must synthesize data from various departments of the simulated company, use savvy resource-leveraging and demonstrate mastery of the integration and application of concepts from different facets of business. They also learn how to promote and price their products, as well as expanding sales offices internationally and forecasting sales to staff those offices.
According to Mid-State Marketing and Business Instructor Debby Wallner, MarketPlace simulation is played in the Digital Marketing program capstone course to evaluate the students’ ability to apply the concepts of the program. Achieving top-ten-percent ranking demonstrates perseverance, agility, problem-solving skills, analytical reasoning, and a sound understanding of key business concepts. It also reflects extraordinary business acumen and work ethic.
“By the end of the simulation, students are so engaged in the competition they forget they are enrolled in a class,” Wallner said. “I am so proud of these students. Their hard work gave them the knowledge, skills, and ability to be successful in a digital marketing position, and these results confirm that their abilities can compete on a worldwide stage.”
According to its website, Marketplace Simulations is a family of over 30 marketing and business simulations designed for university business courses and executive business programs and used by tens of thousands of students in learning programs worldwide. Marketplace Simulations allow learners to experiment with business strategies, test ideas, and experience the consequences of their actions in a virtual business environment.
To learn more about Mid-State’s Digital Marketing program, visit mstc.edu/programs.
